Through our customized services, through our international standards of excellence, we act independently as market leaders in hotel toursim & leisure consulting, adding value to businesses in the Romanian and East European hospitality marketplace.


  • We are an independent consulting company that guarantees to the clients a conflict-of-interest free relationship; 
  • Our priority is company development along with the leading contribution and shaping of the regional hospitality industry;
  • We promote professionalism, know-how and experience at international standards of excellence;
  • At the basis of our success there is knowledge. We invest in our team and in creating strategic partnerships to enable our clients to consider us as a real one-stop shop.


The company started up in 2002 under the name FIVESTAR COMFORT, aiming to become a player in the Romanian hotel guest supplies distribution market, representing well known suppliers from Germany. 

Until the end of 2003, the company owner used its infrastructure to independently participate in strategy consulting projects. 

In 2004, capitalizing on 6 years of strategy consulting expertise and perceiving new development opportunities, the decision was made to change the trajectory of the company towards becoming a consulting company specialized in the hospitality industry. 

Since the end of 2006, once the start-up period was over. a time of accelerated absorption of specialized industry knowledge, working in projects and choosing post-graduate education organized by the Royal Institute of Hospitality Management, a cooperation with ECOLE HOTELIERE DE LAUSANNE – Switzerland under the high patronage of the ROYAL HOUSE of ROMANIA, the company goes through a complete REBRANDING process, working afterwards under the brand FIVESTAR HOSPITALITY, a local brand which penetrated rapidly the entire Romanian hospitality industry with the support of the Romanian Hospitality Newsletter (romanian version since march 2005, english version since september 2007).
Following joint team, higher complexity projects done in cooperation with HORWATH HTL office in Zagreb, Fivestar Hospitality becomes at the beginning of 2009 the local partener of HORWATH HTL Zagreb, which is covering all South-East European countries: Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Albania, FYR Macedonia, Bulgaria, Romania and Moldova.



Graduate of the “Politehnica” University Bucharest – Engineering Sciences German Department and the German College, Goethe in Bucharest, Alexandru continued his higher education with the Royal Foundation of Hospitality Management post-graduate diploma signed in 2007 by Her Royal Highness The Princess Margarita of Romania and Mr. Ruud Reuland – General Director of Ecole Hoteliere de Lausanne (EHL). His career began in 1998 experiencing 2 multinational strategy consulting companies: Cap Gemini and Roland Berger Strategy Consulting.

2003 offered him the opportunities to follow his dream on the entrepreneurship path. Along with the hotel tourism and leisure experience that he started to build in 2004, Alexandru is still grateful to his prior industry experiences that offer him the much needed lateral thinking and problem solving skills. Methodological competencies in fields like hotel development, hotel asset management, M&A, financial management, organization/ sop, marketing and sales, procurement, HR.. help him to always create and coordinate services adapted to the needs of each individual client. He speaks fluently English and German.

Alexandru has been invited to teach the Financial Management course as a Lecturer of the American Hotel Academy in Brasov. The first generation of students received their Master of Science International Hospitality & Tourism Business Management degree in 2014.