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10 Video lectures in ENGLISH
This seventeen-hour, densely-packed course is the equivalent of a full-length university course that you can take in a self-paced way and you can revisit anytime
CERTIFICATE
Once you finalize the course, you will receive after taking a Quiz the Fivestar Hospitality Academy certificate that will transfer you our excellent reputation in the market and help you advance in your career
SUPPORTING MATERIALS
Underlying course presentation pdfs for later reference and additional reading material will be provided to facilitate learning
JOIN OUR COMMUNITY DISCUSSION GROUP
An exclusive community for members to discuss the lectures and the topic of financial management
ABOUT ALEXANDRU S. IONESCU
Alexandru S. Ionescu taught the course to 8 generations of students (100+) as a module inside the American Hotel Academy's Master of Science in International Tourism & Hospitality Business Management offered in academic partnership with Manchester Metropolitan University.
“Valuation is not a science; it’s an art.”
Why learn about Financial Management
Overall, learning about financial management can be beneficial for a variety of personal and professional reasons LIKE:
understanding financial concepts and terms and thus improving financial literacy;
understanding financial markets and systems;
developing financial planning and analysis skills;
advancing in the career by developing financial leadership skills;
making informed investment decisions;
improving the financial performance of an organization;
managing personal finances;
making a career change/ getting a first job;
adding a financial edge to the current student curriculum;
starting a business.
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Why learn about Financial Management if you work in hospitality
There are several reasons why learning financial management SKILLS can be beneficial for someone working OR THINKING ABOUT WORKING in the hospitality industry:
managing the financial resources of a hospitality business, including creating and managing budgets, forecasting revenue and expenses, and making financial decisions;
improving the financial performance of a hospitality business, including analyzing financial data, identifying areas for cost savings, and developing financial plans and strategies;
setting prices for products and services in the hospitality industry, including evaluating the cost of goods and services, analyzing competitors' prices, and determining pricing strategies;
managing inventory in the hospitality industry, including tracking inventory levels, forecasting demand, and making decisions about what to stock and how much to stock;
developing financial planning and analysis skills, including forecasting, budgeting, and analyzing financial data;
The hospitality industry is highly competitive, and financial management skills can help individuals and organizations stay competitive by managing their financial resources effectively and making informed financial decisions. Overall, learning about financial management can be beneficial for anyone working in the hospitality industry as it can help them improve their financial performance and achieve their goals.
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IN GENERAL What are THE jobs/ROLES benefiting from Financial Management knowledge
Accountant: An accountant is responsible for preparing and analyzing financial records and reports.
Financial analyst: A financial analyst uses financial data and analysis to help businesses, organizations, and individuals make informed investment decisions.
Budget analyst: A budget analyst helps organizations create and manage budgets and financial plans.
Financial planner: A financial planner helps individuals and families develop long-term financial plans and achieve their financial goals.
Financial manager: A financial manager is responsible for overseeing and managing the financial resources of a business or organization.
Financial advisor: A financial advisor helps individuals and businesses make financial decisions, such as choosing investments or planning for retirement.
Commercial banker: A commercial banker works with businesses to provide financial services such as loans and credit.
Investment banker: An investment banker helps businesses raise capital and advises them on financial matters such as mergers and acquisitions.
Although the course is tailored to the ears of PEOPLE with an interest in the hospitality business, it is highly relevant also for anybody aiming at the roles mentioned above IN ANY OTHER INDUSTRY.
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Who Should Take This Course WHEN WORKING IN HOSPITALITY?
General manager: A hotel GM is responsible for overseeing the overall operation of a hotel, including managing finances, setting budgets, and making financial decisions. After taking the course a GM will manage the financial resources of a hotel more effectively.
Director of Rooms/ Food and beverage manager/ Spa manager/ Sales and marketing manager/ Revenue manager: The course will help them understand financial concepts and techniques, apply them to their department and aspiring to a General Manager position.
Travel specialists: Working in related industries like in tour operators, airlines, offen makes you wonder what if you would like to switch over to hotel business. Get this onboarding pass!
Accounting manager / Financial controller: An accounting manager is responsible for preparing and analyzing financial records and reports for a hotel. After taking the course an accountant will understand how to analyze financial data and make informed decisions about the financial performance of a hotel and will aspire to a Financial management position.
Purchasing manager: A purchasing manager is responsible for managing the purchase of goods and services for a hotel. The course will help them understand how to evaluate costs and make informed purchasing decisions and aspire for a higher position in the Financial department.
Financial manager: A financial manager is responsible for overseeing and managing the financial resources of a hotel. A financial management course could be useful for a financial manager to go deeper in understanding financial concepts and techniques, applying them to the hotel industry and aspiring to a General Manager position.
Asset manager: Asset managers have always played an important role for hotel owners. Both existing asset managers that are facing challenges in the hospitality industry or asset manager wannabes like hotel managers or consultants, require strong financial management skills as the position bears the responsibility for maximizing the value of a hotel or a portfolio of hotels. The job requires skills in areas like financial performance improvement, investment planning, property management, market analysis, managing relationships with owners lenders investors and local communities, capital expenditures and asset repositioning.
Owners: Owners have been acting for a long time based on their business instincts. Investing in accomodation or food &beverage has been always attractive for various reasons and sometimes happened as a sort of crowning as a consequence of other successful business endeavors. Relying on a financial team is good, upgrading to your own proper financial management education is the best.
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What ARE STUDENTS SayING About ThIS Course
following students have completed the Financial Management module with Alexandru-Sorin Ionescu inside the American Hotel Academy's Master of Science in International Tourism & Hospitality Business Management offered in academic partnership with Manchester Metropolitan University:
I followed the financial management course of Mr. Alexandru Sorin Ionescu and I was extremely impressed by the information received and the knowledge gained. The course helped me develop my financial management skills, particularly in terms of understanding budgets and asset management. The training I received in this course helped me improve my financial skills considerably and become better at planning and allocating resources. I recommend this financial management course to anyone who wants to improve their financial knowledge.
Catalin Stefan, GM Capital Plaza Hotel
Before taking the course, I felt that my financial knowledge was somewhat sparse in several areas. The course material turned out to be exactly what I needed. This course has proven useful for my career by helping me better understand the financial undergrounds of the hotels that I was managing. I strongly recommend the Financial Management course to any administrative employee, but especially for individuals who are heading towards career advancement.
Teodor Birsa, General Manager / Project Manager, Bucharest / Chisinau
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The course is very well structured and each chapter provides added value. With the help of the course, I was able to understand much better the hotel business, the specific KPIs and the decisions that can be made based on the numbers. I have successfully applied the theoretical and practical concepts of the course in the business lending activity.
Andreea Branzoiu, Economist, Senior Risk Officer Raiffeisen Bank Romania
Mr. Alexandru Ionescu was my teacher in Financial Management during my MSc and it was one of the most enjoyable classes. Mr. Ionescu has the ability to facilitate learning through interesting and stimulating real life experiences. His proffesional experience on the financial field allowed him to provide real life cases which can be implemented right away in any business.I would not think twice about recommending his courses to any peers.
Mircea Constantin, Director of Sales and Marketing, IC Revenue Management
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A very beneficial course for my career with a lot of valuable information! I acquired knowledge and skills that helped me in making correct and profitable managerial decisions. I liked the fact that I was presented with concrete examples, and the approach of Mr. Alexandru Ionescu simplified and correlated the information, turning a difficult course with many calculation formulas into a pleasant and very practical one. A complex, very well structured course that helps you develop a smart business plan.
Andreea Loga, marketing manager Apollo Wellness Club
The Financial Management course made me truly understand what is behind a hotel top management job as we offen offer hospitality services without thinking about figures, P&L, EBIDA, balance sheet, etc. I strongly believe that, all middle managers are thinking about this kind of an approach to this field that sheds light on the twisted information of numbers and brings understanding to daily actions. I consider the course as adding value to any employee in the hospitality industry who wants to understand and complete their knowledge of hotel management, and I believe it is a mandatory study material for any manager or future investor in the hospitality industry.
Ioana Bosanceanu, entrepreneur in Hospitality
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I am grateful for coming across such an expert into the field of finances, a professional who skillfully made theoretics not only come into existence, but seamlessly blend into my daily routine as I realized that the core and substance of any organization has, in the end, financial fundamentals. I wish you the best of luck in sharing your knowledge with more and more people and I thank you for all the effort that you put into this enriching curriculum.
Andrea-Georgiana Stefan, Rooms Operations Voyager, Budapest Marriott Hotel
I would like to sincerely applaud Mr. Alexandru -Sorin Ionescu for sharing such advanced knowledge, experience, and skill via its new online platform and pedagogical preparation.
I was enrolled in the Financial Management class of Mr. Ionescu in 2021, and because of his lessons, I managed to graduate with Distinction for my MSc in International Hotel Business Management. I cannot reccommend this course enough!
Stefan Ion - Group Recruitment Executive, Ireland
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The course is a valuable tool for anyone who would like to gain deeper understanding of the financial aspect of hospitality and would like to pursue a career in this field. I have never been a numbers’ person, so taking this course seemed like a though challenge from the start. Nevertheless, I understood everything and to my surprise, I actually enjoyed it. Professor Alexandru S. Ionescu had a very calm way of explaining while providing us a lot of relevant examples.
Caterina Gheorgsdottir (Strauneanu), shift manager Krónan, Iceland
Alexandru-Sorin Ionescu has developed a learning programme that successfully ushers learners into the financial management space. From novices (like myself) to those more proficient in the art of accountancy and allied disciplines, his carefully crafted modules allow participants to gain the specific knowledge required in the world of work. His delivery is engaging and informative and as a tutor, he connects well with his learners. I would recommend this programme to anyone seeking real world skills in the fundamentals of financial management.
Clare Vasta, ex lecturer University of Johannesburg York, UK
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How Will This Course Help You?
On completion of this course students will be able to:
| Determine sources of financial information and interpret the data (understanding the big picture of the way an individual is financially involved into the world, the financial markets and its actors, fundamental concepts like interest rates, risk and rates of return and time value of money) |
| Critically assess financial planning techniques including appropriate sources of finance within the tourism and hospitality industries |
| Analyse and interpret financial accounting information to make business and economic decisions within the tourism and hospitality industries (understanding fundamental investment concepts like cost of capital and capital budgeting, using appraisal techniques) |
| Recognise and address financial sustainability issues, applying ethical and organisational values to specific situations (understanding capital structure, relationship to shareholders, analyzing value creation) |
COURSE CURRICULUM
Overview / Financial Environment
Money & Capital markets; Investmetns; Business Finance; Market players; Securities; Bond Equity Derivative markets; Futures; Options; CDS; IRS; Interest rates; Yiled curves
Time value of money
Future value; Compounding; Present value; Discounting; Discount rate; Annual vs. Effective rate; Discrete/continuous compounding; Annuities; Perpetuities
Financial statements
Fundamental objectives of Financial Management; Accountng vs. Finance; Balance sheet; Income statement; Statement of cash flow; Horizontal analysis; Vertical analysis; Working capital; Working capital requirements; the Uniform System of Accounts of the Lodging Industry (USALI); Cashflows from Operating Activities; Cashflows from Investing Activities; Cashflows from Financing Activities; Direct/Indirect Cashflow Statements
Analysing fin. statements/ Financial ratios
Short term solvency/liquidity; Long term solvency; Asset management ratios; Inventory turnover; Receivables turnover; Payables turnover; Assets turnover; Days Inventory outstanding; Days sales outstanding (average collection period); Days payable outstanding (average payment period); Operating cycle/Cash conversion cycle; Profitability and Market Value Ratios; Internal growth; Sustainable growth
Price, cost concepts, CVP analysis
Variable/Fixed Costs; Direct/Indirect Costs; Step costs; splitting Mixed costs methods; Hi/Low method; Regression analysis; USALI; Simple allocation base approach (SABA); Multiple allocation base approach (MABA); Cost - Volume - Profit Analysis/ Break Even Analysis; Contribution margin; Operating Leverage (high/low)
Long term planning
Internal value drivers; Trend analysis; Variance analysis; External value drivers; Visual/Event analysis; Regression/Correlation analysis
Cost of capital
The weighted average cost of capital; Cost of equity; Cost of debt; Dividend growth model; Capital asset pricing model; Beta (levered beta); Investment projects;
Valuation techniques
Discounted Cash-Flow Valuation; Net Present Value (NPV); Free Cash Flow; Residual/Horizon/Terminal Value; ordinary perpetuities; growing of declining perpetuities; Investment criteria; Payback rule; Adjusted payback rule; Accounting return; NPV; Internal rate of return (IRR); Modified IRR (MIRR)
Sensitivity and scenario analysis
Sensistivity vs. Scenario; Base case scenario; Best case scenario; Worst case scenario; Monte Carlo simulations
Value creation/ enhancement
Economic profit; Economic value added (EVA); Adjusted Present Value (APV); unlevered cost of equity; levered comapny vs. unlevered company; tax shileds; Value of the firm (components) .
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Bonuses & Special Features When You Join Today
BONUS # 1 |
| ONLINE QUESTIONAIRE to verify acquired knowledge and receive the CERTIFICATE |
| A set of 16 questions to be answered on a google form. Some questions involve calculations done in excel, on financial calculator, on paper etc. Questions will be covering most of the concepts taught during the course. The submission of form answers will be verified online by Alexandru S. Ionescu. Based on the test that is designed to be passed, you will receive in a few days the FIVESTAR HOSPITALITY ACADEMY certificate. |
BONUS # 2 |
| SUPPORTING MATERIALS |
|
BONUS # 3 |
| MEMBERS ONLY DISCUSSION GROUP |
| Discuss the lectures, go deeper into the topics that fascinate you, and engage with inspiring people on the same journey as you. The Financial management student community is meant to be an active and diverse group of people you'll connect with through your private membership platform and official Whatsapp group. Get in contact with Alexandru-Sorin Ionescu to get guidance on your project. |
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JOIN THE PROGRAM
LIFETIME ACCESS |
| Join once, own it for life and repeat as often as you want. |
FREE UPGRADES |
| All future upgrades of the course will be available for you for free. |
EXCLUSIVE OFFERS |
| Act today using the exclusive offer code from the AD. |
“The best time to plant a tree was 20 years ago. The second-best time is now.”
What you get when you enroll
Lifetime access to the Financial Management course with Alexandru-Sorin Ionescu
Access to taking a Quiz with 16 questions that unlocks your right to the FIVESTAR HOSPITALITY ACADEMY Certificate
Supporting materials including Lecture powerpoint slides, excel files, advanced lecture note, full textbook, full accounting course, articles, case studies, resource links for easy reviewing and deeper dive
A spot in the Financial Management student community through your private membership platform.
JOIN US NOW TO BECOME PART OF OUR COMMUNITY
YOU ARE SPENDING ANYWAY HUNDREDS OF HOURS ON YOUTUBE!
TIME TO SPEND 17 HOURS THE RIGHT WAY
INVEST IN YOUR FUTURE, FINANCIAL MANAGEMENT IS NOT SO HARD AS IT SOUNDS
SWITCH YOURSELF ON TO THE PATH OF GETTING RICHER IN A WAY OR ANOTHER
IT IS YOUR CALL TO MAKE YOUR DREAMS COME TRUE
IVY LEAGUE CONTENT COMBINED WITH SPEED LEARNING AT A FRACTION OF THE COST
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